By Vivian. Well we have all heard of marketing or if not, we have seen it in action. Take the billboards you pass on your way to work or heading home. They stand high abreast, where you can visualize it, whether in a Public Service Vehicle, a personal vehicle or walking along the road. Some …
By Laura Slessor. Social Media Marketing is the use of social media channels to sell your product or service. Most common social media platforms include Facebook, Twitter, Instagram, LinkedIn, Tik Tok, Pinterest, YouTube and many others. These platforms allow you to reach out to your existing audience as well as new clients. Assuming you have …
In Africa, Kenya is leading with 67% of its population classified as Internet users. (31.99m Internet users) versus 18% of the total African population defined as internet users. As a result many businesses are now moving from physical locations to online stalls.
At some point we have all interacted with either one of these forms of marketing. The main difference between the two is basically the medium through which the intended message gets to the audience.
